About

My career began in digital design, working in-house for large entertainment brands such as Disney, Pottermore, and PlayStation. Those environments, where visual craft and brand rigour were non-negotiable, shaped how I think about design; with equal attention to aesthetic quality and functional clarity.

Moving into product and UX, I took that craft sensibility into more complex, outcome-driven work. I've led design through two successful acquisitions, most recently at Insitu. At Doctorlink, I directed the design of a platform selected by NHS England to rapidly scale primary care consultation tools during the initial COVID-19 pandemic response.

I specialise in the space where design leadership meets product strategy, helping teams turn emerging AI capabilities into intuitive, scalable product experiences.

Education

Hampstead Secondary School
A-Levels
English (A), Media Studies (A), Art (A)
Central Saint Martins College of Art & Design
Foundation Diploma in Fine Art Moving Image
Pass
Sussex University
BA in English Literature and Media Studies
2:1

FAQ

  • I live in London, UK.

  • I help companies translate vision into design systems, processes, and strategies that drive impact. While my roots are in hands-on product and UX design, my current focus is on leadership, mentorship, and strategic design direction.

    • Design leadership & team development

    • Product strategy & UX/UI design systems

    • Cross-functional collaboration with product, engineering, and marketing

    • Scaling design operations and processes

  • I’m exploring opportunities to lead and inspire design teams. I’m open to strategic design leadership roles where I can help shape products, processes, and creative culture.