Career

I started my design career at KEO Digital before joining Disney in 2011 as a Creative Producer for the Disney Store website. A year later, I became the first in-house designer at Pottermore, J.K. Rowling’s digital Harry Potter platform. In 2014, I joined Sony Interactive Entertainment, leading creative content for playstation.com.

In 2017, I moved into product design at Findmypast, a family history platform, and later joined Doctorlink, a digital triage tool built by healthcare professionals.

From 2021, I led design at A Million Ads, building tools for personalised audio advertising, then moved to zeroheight, where I worked on collaborative design system documentation.

Currently, I lead design at Insitu, an AI-powered marketing platform helping teams uncover deeper insights into creative performance across channels.

Education

I achieved A-Levels in English (A), Media Studies (A), and Art (A) before pursuing a Foundation Diploma in Fine Art Moving Image at Central Saint Martins College of Art and Design.

Following this, I completed a BA in English Literature and Media Studies at Sussex University, where my dissertation explored topics such as violence in video games and magic realism in the works of Salman Rushdie.