Role & Impact
As Design Lead, I owned end-to-end delivery: crafting the brand’s website, shaping the product’s UI/UX, running user-research to ground decisions, and leading outreach content that amplified the product story.

Key Responsibilities

  • Built and launched the website for Insitu, turning the product vision into a compelling web experience.

  • Designed product screens and workflows that make complex ad-performance data easy to digest, visualise and share.

  • Led user research and insight generation to understand challenges, ensuring design decisions met real user needs.

  • Created outreach assets (social videos, presentation-ready visuals) that reflect both the product’s functionality and its visual clarity.

Smarter Insights.
Better Creative.

Insitu transforms marketing analytics by combining creative previews with hard performance data, delivered instantly and built for teams, not just data specialists

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Made with AI

I design for momentum, features that move at the speed of thought. One click to copy your ad view, one paste to share it. No friction, no extra steps.

One-click Features

I design for clarity. Every element has a purpose, and nothing gets in the way. Even the most complex data should feel effortless to navigate and easy to understand.

Clean Confidence

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