Role: Founding Designer

Key Achievements

  • Owned end-to-end UI/UX and built the design system from the ground up.

  • Designed, built, and launched the company website.

  • Defined the brand identity.

  • Created intuitive workflows that make complex ad-performance data easy to understand, visualise, and share.

  • Led user research to uncover challenges and opportunities.

  • Produced outreach assets, including social videos, pitch decks, and marketing materials.

Smarter Insights.
Better Creative.

Insitu transforms marketing analytics by combining creative previews with hard performance data, delivered instantly and built for teams, not just data specialists

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Made with AI

I design for momentum, features that move at the speed of thought. One click to copy your ad view, one paste to share it. No friction, no extra steps.

One-click Features

I design for clarity. Every element has a purpose, and nothing gets in the way. Even the most complex data should feel effortless to navigate and easy to understand.

Clean Confidence

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