Challenge
Zeroheight received interest from over 100 agencies (70% of them potential new customers) but our existing offering didn’t meet agency needs around styleguide management, client separation, billing control, transferability, and pricing.
Goal & Timeline
Week 1: Design Sprint
Week 2: Launch a Minimum Viable Product (MVP) to test demand
Week 3: Validate with new and existing leads
Impact mapping for product discovery
Defining Success
12% of waitlisted teams purchase the agency plan at full price
53% invite at least one client editor
57% actively use more than one project
76% say they'll use zeroheight with their next client
Testing
In order to validate or disprove any assumptions I tested an initial prototype with 7 users who had expressed an interest in a zeroheight agency plan.


Prototype
Selected screens from the prototype I tested with participants:
Key Learnings
Some of the key learnings that came from the interviews:
Simplifying the MVP
After prioritising feedback from user interviews, I focused on delivering the highest value with the least complexity. Key cuts included:
Replacing the left-hand project switcher with a simpler dashboard
Removing the right-hand contextual team manager panel
Simplifying dashboard cards to show only styleguides
Supporting only Figma (used by 75% of our users)
Dropping Slack integration for launch
No syncing between projects
No duplicating or transferring of styleguides or design uploads
Results
16% of waitlisted teams purchased the Agency plan at full price (Target: 10%)
0% of teams have invited a client editor (Target: 50%)
→ This is likely due to the time required to get work ready for sharing25% of teams are using more than one project (Target: 50%)
→ Most are trialling the plan with a single client initially75% say they plan to use Zeroheight with their next client