Challenge
Zeroheight received interest from over 100 agencies (70% of them potential new customers) but our existing offering didn’t meet agency needs around styleguide management, client separation, billing control, transferability, and pricing.

Goal & Timeline
Week 1: Design Sprint
Week 2: Launch a Minimum Viable Product (MVP) to test demand
Week 3: Validate with new and existing leads

Impact mapping for product discovery

Defining Success

  • 12% of waitlisted teams purchase the agency plan at full price

  • 53% invite at least one client editor

  • 57% actively use more than one project

  • 76% say they'll use zeroheight with their next client

Testing

In order to validate or disprove any assumptions I tested an initial prototype with 7 users who had expressed an interest in a zeroheight agency plan.

Prototype

Selected screens from the prototype I tested with participants:

Key Learnings

Some of the key learnings that came from the interviews:

Simplifying the MVP

After prioritising feedback from user interviews, I focused on delivering the highest value with the least complexity. Key cuts included:

  • Replacing the left-hand project switcher with a simpler dashboard

  • Removing the right-hand contextual team manager panel

  • Simplifying dashboard cards to show only styleguides

  • Supporting only Figma (used by 75% of our users)

  • Dropping Slack integration for launch

  • No syncing between projects

  • No duplicating or transferring of styleguides or design uploads

Results

  • 16% of waitlisted teams purchased the Agency plan at full price (Target: 10%)

  • 0% of teams have invited a client editor (Target: 50%)
    → This is likely due to the time required to get work ready for sharing

  • 25% of teams are using more than one project (Target: 50%)
    → Most are trialling the plan with a single client initially

  • 75% say they plan to use Zeroheight with their next client

Next
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